Hello, new world! My name is
and I’m a designer
I help businesses, NGOs, and start-ups turn their ideas into meaningful, easy to use, and on-brand print and digital interfaces.
I have always been fascinated about designing objects and experiences, and how technology can help us do that better. One time, I taught a robot how to write Arabic calligraphy. Really.
I have been working in design since day minus-one of my studies, often spending more time on real projects than on lectures. Balancing both paid work and academia taught me to deliver results under pressure, and I still graduated with excellent grades.
Because of this, I can confidently count over 8 years of experience in visual communication and more than 4 years in designing digital products and experiences.
Highlighted projects
Recycling and waste management SaaS for ContainerGrid
SaaS UX/UI Design UX Research
Digitizing industrial take-back systems for ContainerGrid
SaaS UX/UI Design UX Research Communication Design
Rebranding and website design for Gates Group
Visual Identity Design Web Design Communication
Illustrating the stories of missing migrants for IOM
Illustration Storytelling Layout
Teaching Arabic calligraphy to a robot
Experimental Design Creative Coding Calligraphy Type Design
An AI-powered education app for ThnkThru
UX/UI Design Web Design Communication
A little bit more about me
Fun fact #01: at 16, I quit school and pursued a life as a painter. Two years later, after being fed-up from the free-arts world, I discovered design and visual communication.
I studied graphic design and visual communication at the Lebanese University before pursuing a Master’s in Design and Computation in Berlin. In both programs, I felt like I was one of the few who knew exactly why I was there: to learn how to create objects and experiences that communicate with real purpose, clarity, and intention.
This approach still shapes my work today across UX/UI and communication design. I have a sharp eye to micro details: A perfectly tuned and accessible color palette, refined typography, a well-balanced layout. I also keep the macro structure in clear view: from clear narrative flow to strong brand presence. I’m especially skilled at expanding brand identities across physical and digital interfaces in ways that feel consistent, expressive, and usable.
More than anything, I think of myself as a curious, hands-on maker, with a hunger for new projects and the new challenges they bring with them.
Throughout the years, I gravitated towards work that truly matters: socially-driven, and not shying away from showcasing emotion. I thrive in teams where people trust each other in collaborating, iterating, and respectfully challenging each other’s thinking when needed.
Fun fact #02: in 2018, I grounded an under-the-radar design collective in Beirut aimed at training and enabling young design students to work with real-life, high-paid projects.
More on the personal side
I make the best coffee in West Berlin
with various spices, or Migrationshintergrunden, as they say in Germany
My plants vouch for my green thumbs
I have not killed a plant since 2017 (and never on purpose…)
I play the riqq (Arabic tambourine) and rock behind the drumset
Poetry takes a big slice of my reading pie
and I host poetry evenings in Berlin. Join us?
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Over 80 projects completed
For 30+ happy clients
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8+ Years of design experience
Across web, mobile, and print
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Projects that matter
Prioritizing work that makes a real difference in the world
Hear it from people I collaborated with
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“Working with Salam is a delight! He listens closely enough to distinguish between what you say you want and what you're actually trying to achieve (a rare and valuable skill in a designer).
I’ve collaborated with him across website and publication design, including UI/UX, illustration, and graphic design – and his skills across all of these are excellent.
Salam is particularly good at taking a rough idea, hazarding a thoughtful first pass, and iterating from there, making it easy to co-create without having everything figured out upfront.
He knows when to take initiative and move forward independently, how to engage constructively with feedback, and always brings a mix of diligence, humility, and ease to every project.”
Laura Guzmán | Former Co-Deputy Director at The Engine Room.
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“Collaborating with Salam has been a game-changer for us.
After countless failed attempts to find the right partner to help build our brand and website, we finally found the perfect fit. Salam is innovative, bold, and unafraid to speak his mind, exactly what we needed!
Design is an iterative process, and while we’ve had our share of debates, time and again his original ideas prove to be the right direction, but he remains patient enough to ensure we're onboarded. I personally admire his creativity and deep commitment to getting things right, not just for him, but for us as well.
We’ve partnered with him on multiple projects, and without a doubt, he’ll always be our go-to expert in communication, branding, and digital marketing.”
Ali Oleik | Senior Partner at Gates Group
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“Salam played a pivotal role in the transformation of our SaaS platform.
At ContainerGrid, we were building complex waste management solutions, and Salam brought clarity, structure, and vision to the process. From UX research to interface design to customer onboarding, he was hands-on across the board.
What set Salam apart was his ability to think like a designer and a product strategist. He validated hypotheses, engaged with potential clients, and wasn’t afraid to challenge assumptions. His work was crucial to our biggest wins, including a pilot with Hitachi and €30K in secured funding.
On a human level, he was a joy to work with: calm under pressure, quick with a joke, and always respectful across all levels of the company. If I had the chance, I would work with him again in a heartbeat.
Friedrich Schönborn | Former Chief of Staff at ContainerGrid
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“Salam combines intelligence, creativity, and professionalism to deliver results that are both impactful and elegantly simple.
I had the joy of mentoring him during Fantasmeem, a design programme by the Goethe-Institut Beirut for young designers. I was directly impressed by his curiosity, clarity, and drive.
Salam doesn’t just create products, he crafts experiences that are thoughtful, engaging, and deeply resonant. His work connects. If you get the chance to work with him, take it.”
Caroline Redl | Creator, Educator, Mentor
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"Salam is a brilliant designer to work with. He is highly collaborative, creative and responsive! He supported us in the design, digital and print publication of two of our reports in 2024 and 2025. We could not be more delighted with the outcome."
Alexandra Pardal | Interim Co-Executive Director and Senior Advisor at Digital Action
FAQs
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Yes! Starting June 2025, I am open for both full-time and part-time work. Of course, freelance projects are always in the picture.
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First things first, we have to chat.
We'll start with a free consultation/ interview online or face to face to determine your design needs (and if we'll make great collaborators).
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If you’re offering a full-time position, my salary expectation is 50,000 - 70,000 EUR /year depending on the position and responsibilities.
If it’s a short-term project, my charge is based on both the project's scope and your desired timeline. (I am not the cheapest in the market, but I promise fair rates for quality work.)
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I kept my last full-time job for 3 years and I really value a healthy, long-term commitment.
Freelance project timelines depend on the project, but I generally prefer to dedicate a minimum of one month, and a maximum of six months for each client, with the possibility of an extension based on my availability and project needs.
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I prefer to work in a hybrid format, and I am based between Berlin and Beirut and often move between the two cities. As of June 2025, I am back in Berlin and happy to consider jobs that require fully in-person collaboration.
If your company is based in another city, I would be open to relocation for the right position.
PS: I actually really enjoy working from an office.